METAMINER · FIELD BRIEFING BRIEFING Nº0 ▸ TUE, JUL 28, 2026 ▸ 04:43 UTC NEXT BRIEF 04:00 UTC DAILY
MORTGAGE PROTECTION
Pattern brief · all patterns ↗

New homeowner protection gap

Established — 5 brands running itHeating up — a new brand joined228d longest run

Targets fresh buyers in the anxiety window right after closing, framing protection as the missing final step of the purchase.

Convergent, robust to single-brand loss · 5 brands · 637 cumulative ad-days · running since 2026-06-10. Momentum: ↑ +344 ad-days, ↑ +2 brands. robust

Brands: keep your home if you die, mortgage protection insurance, mortgage protection plan, new homeowner life insurance, pay off your mortgage life insurance

Signature: new-homeowner-gap

Hook copy 9 matched

keep your home if you die 2 hooks · 1 unique

145dGetting rid of bugs doesn't have to cost you hundreds. ×2 View ad

mortgage protection insurance 1 hook

70d▶ 56s🏠Attention New Homeowners! View ad

mortgage protection plan 3 hooks · 1 unique

96d▶ 28s🏠Attention New Homeowners! ×3 View ad

new homeowner life insurance 2 hooks

69d▶ 35s🏠Attention New Homeowners! View ad
55d🏠Ohio Homeowners! View ad

pay off your mortgage life insurance 1 hook

70d▶ 56s🏠Attention New Homeowners! View ad

Image overlays 1 unique

Spoken hook 4 unique

Full transcripts (7 clips)

Iteration since prior run

3 new, 0 dropped, 0 morphed (A/B test signal).

Brand × runtime

BrandHooksDays totalMax singleVideoOverlay
keep your home if you die229014520
mortgage protection insurance1707010
mortgage protection plan32289630
new homeowner life insurance21246911
pay off your mortgage life insurance1707010