METAMINER · FIELD BRIEFING BRIEFING Nº0 ▸ TUE, JUL 28, 2026 ▸ 04:43 UTC NEXT BRIEF 04:00 UTC DAILY
MORTGAGE PROTECTION
Pattern brief · all patterns ↗

"family keeps house"

Established — 5 brands running it1 new variant this week300d longest run

Frames the pitch around a hypothetical death scenario so an abstract policy feels like a concrete, urgent family-protection decision.

Convergent, robust to single-brand loss · 5 brands · 996 cumulative ad-days · running since 2026-07-02. Momentum: ↓ -39 ad-days. robust

Brands: mortgage life insurance, mortgage protection, mortgage protection insurance, mortgage protection plan, pay off your mortgage life insurance

Signature: unmatched:100-payments-back-3-months-6-family-keeps-house

Hook copy 13 matched

mortgage life insurance 2 hooks · 1 unique

116d▶ 56sDeath. ×2 View ad

mortgage protection 2 hooks · 1 unique

116d▶ 56sDeath. ×2 View ad

mortgage protection insurance 3 hooks · 1 unique

116d▶ 56sDeath. ×3 View ad

mortgage protection plan 3 hooks · 1 unique

116d▶ 56sDeath. ×3 View ad

pay off your mortgage life insurance 3 hooks · 1 unique

116d▶ 56sDeath. ×3 View ad

Spoken hook 2 unique

Full transcripts (12 clips)

Iteration since prior run

1 new, 0 dropped, 0 morphed (A/B test signal).

Brand × runtime

BrandHooksDays totalMax singleVideoOverlay
mortgage life insurance218411620
mortgage protection218411620
mortgage protection insurance330011630
mortgage protection plan330011630
pay off your mortgage life insurance330011630