METAMINER · FIELD BRIEFING BRIEFING Nº0 ▸ TUE, JUL 28, 2026 ▸ 04:43 UTC NEXT BRIEF 04:00 UTC DAILY
MORTGAGE PROTECTION
Pattern brief · all patterns ↗

"DID you KNOW you have TWO VA LOANS?"

Established — 1 brand running it412d longest run

Curiosity-gap trivia about an unused VA benefit; the surprise entitlement earns the click before any product appears.

Single-brand, high signal · 1 brand · 412 cumulative ad-days · running since 2026-06-10. Momentum: ↓ -410 ad-days, ↓ -1 brand.

Brands: mortgage protection insurance

Signature: unmatched:did-know-two-know-two-va-two-va-loans

Hook copy 1 matched

mortgage protection insurance 1 hook

412d▶ 25sDID you KNOW you have TWO VA LOANS? View ad

Spoken hook 1 unique

Full transcripts (1 clip)

Brand × runtime

BrandHooksDays totalMax singleVideoOverlay
mortgage protection insurance141241210