METAMINER · FIELD BRIEFING BRIEFING Nº0 ▸ TUE, JUL 28, 2026 ▸ 04:43 UTC NEXT BRIEF 04:00 UTC DAILY
MORTGAGE PROTECTION
Pattern brief · all patterns ↗

If you died, could they keep the house?

Established — 6 brands running itHeating up — a new brand joined571d longest run

Forces the reader to picture their family losing the house, then offers the policy as the only thing standing in between.

Convergent, robust to single-brand loss · 6 brands · 1,343 cumulative ad-days · running since 2026-06-10. Momentum: ↑ +573 ad-days, ↑ +2 brands. robust

Brands: mortgage life insurance, mortgage payoff protection, mortgage protection, mortgage protection insurance, mortgage protection plan, pay off your mortgage life insurance

Signature: keep-the-house

Hook copy 15 matched

mortgage life insurance 1 hook

21dWhat This Coverage Can Do • Up to $2 million in life insurance protection • Helps pay off your mortgage tax-free if you pass away • Living benefits may pay out if you experience: – Chronic illness or View ad

mortgage payoff protection 1 hook

47dCould Your Family Keep The House? View ad

mortgage protection 4 hooks · 3 unique

229d▶ 59sMortgage protection insurance is an affordable term life policy designed to cover your mortgage. View ad
119d▶ 16s0:00 / 0:16 See If You Qualify 👉 View ad
106d▶ 16sSee If You Qualify 👉 0:00 / 0:16 See If You Qualify 👉 ×2 View ad

mortgage protection insurance 1 hook

229d▶ 59sMortgage protection insurance is an affordable term life policy designed to cover your mortgage. View ad

mortgage protection plan 7 hooks · 4 unique

229d▶ 59sMortgage protection insurance is an affordable term life policy designed to cover your mortgage. View ad
145d▶ 16sSee If You Qualify 👉 0:00 / 0:16 See If You Qualify 👉 ×4 View ad
119d▶ 16s0:00 / 0:16 See If You Qualify 👉 View ad
78dSee If You Qualify 👉 View ad

pay off your mortgage life insurance 1 hook

21dWhat This Coverage Can Do • Up to $2 million in life insurance protection • Helps pay off your mortgage tax-free if you pass away • Living benefits may pay out if you experience: – Chronic illness or View ad

Image overlays 3 unique

Spoken hook 2 unique

Full transcripts (11 clips)

Iteration since prior run

2 new, 0 dropped, 0 morphed (A/B test signal).

Brand × runtime

BrandHooksDays totalMax singleVideoOverlay
mortgage life insurance1212101
mortgage payoff protection1474701
mortgage protection451422940
mortgage protection insurance122922910
mortgage protection plan779722961
pay off your mortgage life insurance1212101