METAMINER · FIELD BRIEFING BRIEFING Nº0 ▸ TUE, JUL 28, 2026 ▸ 04:43 UTC NEXT BRIEF 04:00 UTC DAILY
MORTGAGE PROTECTION
Pattern brief · all patterns ↗

Living benefits cover the mortgage if diagnosed

Established — 6 brands running it4 new variants this week939d longest run

Extends the death-only frame to illness: the policy pays while you are alive, so a diagnosis does not cost the home.

Convergent, robust to single-brand loss · 6 brands · 2,860 cumulative ad-days · running since 2026-06-10. Momentum: ↓ -43 ad-days. robust

Brands: mortgage life insurance, mortgage payoff protection, mortgage protection, mortgage protection insurance, mortgage protection plan, pay off your mortgage life insurance

Signature: living-benefits-mortgage

Hook copy 40 matched

mortgage life insurance 3 hooks

53d▶ 42sMortgage protection insurance is an affordable term life policy designed to cover your mortgage. View ad
54d🚨 ATTENTION SECU MEMBERS 🚨 North Carolina State Employees • Teachers • Public Servants • Eligible Family Members ====================== ⭐ NEW 2026 LIFE INSURANCE OPTIONS NOW AVAILABLE ⭐ Many Nor View ad
21dWhat This Coverage Can Do • Up to $2 million in life insurance protection • Helps pay off your mortgage tax-free if you pass away • Living benefits may pay out if you experience: – Chronic illness or View ad

mortgage payoff protection 20 hooks · 1 unique

65dWhat This Coverage Can Do • Up to $2 million in life insurance protection • Helps pay off your mortgage tax-free if you pass away • Living benefits may pay out if you experience: – Chronic illness or ×20 View ad

mortgage protection 6 hooks · 4 unique

55d▶ 12s0:00 / 0:12 Mortgage Protection with Living Benefits View ad
217dMortgage protection insurance is an affordable term life policy designed to cover your mortgage. ×2 View ad
154dWhat’s Covered? ×2 View ad
143d💡 Life is full of surprises, but your family’s home shouldn’t be one of them. View ad

mortgage protection insurance 5 hooks · 4 unique

232d▶ 33s🔹 What would happen to your family if something unexpected occurred? View ad
55d▶ 14s0:00 / 0:14 Mortgage Protection with Living Benefits See Details View ad
53d▶ 42sMortgage protection insurance is an affordable term life policy designed to cover your mortgage. View ad
154dWhat’s Covered? ×2 View ad

mortgage protection plan 2 hooks

232d▶ 33s🔹 What would happen to your family if something unexpected occurred? View ad
143d💡 Life is full of surprises, but your family’s home shouldn’t be one of them. View ad

pay off your mortgage life insurance 4 hooks

232d▶ 33s🔹 What would happen to your family if something unexpected occurred? View ad
53d▶ 42sMortgage protection insurance is an affordable term life policy designed to cover your mortgage. View ad
108dMost people put off getting life insurance for one reason. View ad
21dWhat This Coverage Can Do • Up to $2 million in life insurance protection • Helps pay off your mortgage tax-free if you pass away • Living benefits may pay out if you experience: – Chronic illness or View ad

Image overlays 6 unique

Spoken hook 3 unique

Full transcripts (7 clips)

Iteration since prior run

3 new, 3 dropped, 0 morphed (A/B test signal).

Brand × runtime

BrandHooksDays totalMax singleVideoOverlay
mortgage life insurance31285412
mortgage payoff protection2081465020
mortgage protection693921715
mortgage protection insurance564723232
mortgage protection plan237523211
pay off your mortgage life insurance441423222